Why vehicle photography does not scale across a dealer group
Traditional vehicle photography scales by adding skilled people, roughly 12 to 18 feet of clearance for full-side framing, vehicle movement, or more vendor days. Halo changes the job: the person follows the dots at close range with approximately 5 feet of clearance while Halo builds, finishes, and sends the listing photos.
The real constraints are skill, space, and time.
Outsourced photography replaces an internal task with a per-vehicle bill, scheduled capture days, and another wait for the finished photos. In-house photography keeps the work at the store but still needs someone who can frame the final shots, find roughly 12 to 18 feet of clearance for full-side photography across vehicle types, move and pose the vehicle, and repeat the standard every time. Halo captures close-range sections with approximately 5 feet of clearance.
That becomes harder to manage across rooftops. A dealer group does not just need a better camera app. It needs a photo job that different staff can complete on different vehicles and lots, with the same finished result.
Change the user's job from photographer to guided observer.
Halo guides the person around the vehicle at close range and checks that the required coverage is complete. The person follows the dots. Halo builds the eight primary views and any required detail shots.
Halo then removes or replaces the background, applies the approved touch-ups and branding, sizes the files, and keeps the set tied to the VIN as it moves to the agreed dealership system. That complete merchandising job is the product today. We will only expand into other dealership jobs after proving them in real use.